[ AYMI · CREATIVE SYSTEMS → PERFORMANCE ]
Paid social — FB campaign build doc.
Every frame, organized by campaign, ready to drop into the Meta build. Two lanes: DTC + Ecommerce (proof and pain) and the healthcare funnel (claim-free, owner-pain, identity-neutral). Copy is baked in-frame; the Primary text on each card is the suggested Meta ad body. 4:5 masters — 9:16 fan-out follows for winners after first read.
For Justin: raw upload-ready PNGs are at
/images/{slug}_4x5.png (curl-able, 200). Build each campaign PAUSED; nothing spends without MK’s explicit OK (golden rule). UTM template per campaign: ?utm_source=meta&utm_medium=paid_social&utm_campaign={campaign}&utm_content={ad_slug}. Already live (not re-rendered): medspa_own-zip-code (✅ $56 CPL winner), derm_grow-cosmetic (KEEP, $75 CPL).Build config — mirror the quiz baseline (read-only context; Justin owns the write)
Campaign: OUTCOME_LEADS · CBO LOWEST_COST_WITHOUT_CAP · special_ad_categories []Ad set: optimization OFFSITE_CONVERSIONS · billing IMPRESSIONS · promoted_object pixel 963840756225912 custom_event_type LEAD · destination_type WEBSITE
Targeting: US · 18–65 · Advantage+ audience + Advantage+ placements · attribution 7-day click / 1-day view
Page 838502939344687 · CTA button default Learn More · everything built PAUSED
| Campaign | Ads | Destination | Budget (rec) |
|---|---|---|---|
| mk | aymi | dtc | i | 8 | aymi.agency/growth-quiz?source=dtc | $100/day (test) |
| mk | aymi | ecom | i | 8 | aymi.agency/growth-quiz?source=ecom | $100/day (rec · test) |
| mk | aymi | hc | psychology | 4 | aymi.agency/lp/psychology | Scale — lift off $20/day (winner $24–31 CPL, account best) |
| mk | aymi | hc | dental | 4 | aymi.agency/lp/dental | Relaunch after submit-test |
| mk | aymi | hc | chiropractic | 4 | aymi.agency/lp/chiropractic | Relaunch after submit-test |
| mk | aymi | hc | med-spa | 3 | aymi.agency/lp/med-spa | Hold $20/day · refresh creative |
| mk | aymi | hc | dermatology | 2 | aymi.agency/lp/dermatology | Hold $20/day · refresh creative |
| mk | aymi | hc | plastic-surgery | 3 | aymi.agency/lp/plastic-surgery | Relaunch after recast |
| mk | aymi | hc | aesthetics | 2 | aymi.agency/lp/aesthetics | Hold $20/day |
LANE A
DTC / Ecommerce — Proof + Pain
mk | aymi | dtc | i
ObjectiveOUTCOME_LEADS · CBO (Lowest cost)
OptimizationOffsite conversions → LEAD · pixel 963840756225912
AudienceUS · 18–65 · Advantage+ broad
PlacementsAdvantage+ placements
Destinationaymi.agency/growth-quiz?source=dtc
Budget (rec)$100/day (test)
CTA buttonLearn More
8 ads = 4 proof (verified case metrics, on-frame) + 4 pain. OPEN: dedicated /lp/dtc vs. growth-quiz default — defaulting to growth-quiz?source=dtc until /lp/dtc ships.
dark · proof
Headline (in-frame)We cut Proven Skincare’s CAC by 65%
Subhead (in-frame)Subscription revenue +480%. 3.7× ROAS.
CTA chipSee how
Source line (on-frame)SOURCE: AYMI CASE STUDY
Primary text (Meta body)We took Proven Skincare’s CAC down 65% and grew subscription revenue 480% — by fixing the system, not just the ads. The same approach is built to work on your brand.
dark · proof
Headline (in-frame)+580% direct sales. −42% CPA.
Subhead (in-frame)How we scaled Eight Sleep without breaking margins.
CTA chipSee the system
Source line (on-frame)SOURCE: AYMI CASE STUDY
Primary text (Meta body)Scaling spend usually means scaling waste. We grew Eight Sleep’s direct sales 580% while cutting CPA 42%. The difference is the operating system underneath the media.
dark · proof
Headline (in-frame)Nutrafol: +58% retention, 4.2× ROI
Subhead (in-frame)Turn one purchase into a lifetime.
CTA chipLearn more
Source line (on-frame)SOURCE: AYMI CASE STUDY
Primary text (Meta body)Acquisition is only half the game. We lifted Nutrafol’s retention 58% and drove 4.2× ROI by turning one purchase into a lifetime. Ask us how.
dark · proof
Headline (in-frame)+1,200% social conversions
Subhead (in-frame)Demand that compounds — Sugarbearhair.
CTA chipShow me
Source line (on-frame)SOURCE: AYMI CASE STUDY
Primary text (Meta body)Demand that compounds beats demand you rent. +1,200% social conversions for Sugarbearhair. See the playbook.
light · pain
Headline (in-frame)Your ROAS isn’t a creative problem. It’s a system problem.
Subhead (in-frame)Stop A/B testing your way around a broken funnel.
CTA chipSee the fix
Primary text (Meta body)If ROAS is sliding, more creative tests won’t save you — the funnel underneath is the problem. We rebuild the system.
light · pain
Headline (in-frame)You’ve fired three agencies. The problem isn’t the agency.
Subhead (in-frame)It’s the operating system underneath the ads.
CTA chipLearn more
Primary text (Meta body)Three agencies in, same plateau? The issue isn’t the agency — it’s the operating system underneath your ads. Let’s fix that.
light · pain
Headline (in-frame)iOS killed your attribution. Here’s what we measure instead.
Subhead (in-frame)Decisions built on signal, not guesswork.
CTA chipSee how
Primary text (Meta body)iOS broke the old attribution model. We measure on signal you can actually act on — not platform guesswork. See what changed.
light · pain
Headline (in-frame)Scaling past $1M/month is a different game.
Subhead (in-frame)The growth system that gets you there — and past it.
CTA chipShow me
Primary text (Meta body)Past $1M/month, the old tactics stall. You need a system built to compound. That’s what we do.
LANE A · NEW
Ecommerce / Shopify Brands — NEW · no case studies
mk | aymi | ecom | i
ObjectiveOUTCOME_LEADS · CBO (Lowest cost)
OptimizationOffsite conversions → LEAD · pixel 963840756225912
AudienceUS · 18–65 · Advantage+ broad
PlacementsAdvantage+ placements
Destinationaymi.agency/growth-quiz?source=ecom
Budget (rec)$100/day (rec · test)
CTA buttonLearn More
8 ads, all NEW. NO case studies / no on-frame numbers — pure store-owner pain, persona-led to Shopify/DTC founders. OPEN: dedicated /lp/ecommerce vs. growth-quiz default.
dark
Headline (in-frame)Your checkout is leaking revenue you already paid for.
Subhead (in-frame)Win back the shoppers who almost bought.
CTA chipSee how
Primary text (Meta body)Most stores lose more at checkout than they realize — to friction, distraction, and shoppers who almost bought. We win them back.
light · still-life
Headline (in-frame)One-time buyers are a tax on growth.
Subhead (in-frame)Turn first orders into repeat revenue.
CTA chipLearn more
Primary text (Meta body)If every month starts from zero, acquisition is just treading water. We turn first orders into repeat revenue that compounds.
dark
Headline (in-frame)If every sale needs a discount, that’s not a brand. It’s a clearance rack.
Subhead (in-frame)Build demand that doesn’t depend on a promo code.
CTA chipShow me
Primary text (Meta body)Discounting to hit the number trains customers to wait for the next code. We build demand that holds margin.
light
Headline (in-frame)Your winning ad stopped winning.
Subhead (in-frame)Fresh creative on a system, not a scramble.
CTA chipSee how
Primary text (Meta body)Every winning ad fatigues. The brands that scale have a creative system feeding the account — not a last-minute scramble.
light
Headline (in-frame)Your most profitable channel is on autopilot.
Subhead (in-frame)Email and SMS that actually compound.
CTA chipShow me
Primary text (Meta body)Email and SMS are your highest-margin revenue — and usually the most neglected. We turn owned channels into a compounding engine.
dark · still-life
Headline (in-frame)Your store converts. Your ads won’t scale.
Subhead (in-frame)We close the gap between traffic and growth.
CTA chipLearn more
Primary text (Meta body)A store that converts but can’t scale spend has a media problem, not a product problem. We close the gap between traffic and growth.
light · still-life
Headline (in-frame)Great products don’t sell themselves anymore.
Subhead (in-frame)The demand engine your catalog deserves.
CTA chipLearn more
Primary text (Meta body)A great catalog isn’t enough when acquisition costs keep climbing. We build the demand engine your products deserve.
dark · still-life
Headline (in-frame)Every drop shouldn’t feel like starting from zero.
Subhead (in-frame)Turn launches into a loop that builds on itself.
CTA chipSee how
Primary text (Meta body)If every launch starts cold, you’re leaving compounding on the table. We turn drops into a loop that builds audience each time.
LANE B
Healthcare · Psychology — SCALE THE WINNER
mk | aymi | hc | psychology
ObjectiveOUTCOME_LEADS · CBO
OptimizationOffsite conversions → LEAD
AudienceUS · practice-owner signals · Advantage+
PlacementsAdvantage+ placements
Destinationaymi.agency/lp/psychology
Budget (rec)Scale — lift off $20/day (winner $24–31 CPL, account best)
CTA buttonLearn More
Claim-free · no faces · owner-pain. 4 new concepts in the live vein to scale the winner.
light
Headline (in-frame)Insurance shouldn’t decide what your work is worth.
Subhead (in-frame)Build a private-pay practice that doesn’t ask permission.
CTA chipSee how
Primary text (Meta body)Reimbursement rates shouldn’t define your worth. We help private-practice owners build a steady private-pay pipeline. See the approach.
dark
Headline (in-frame)The feast-or-famine months end here.
Subhead (in-frame)A referral pipeline that doesn’t run on luck.
CTA chipGet the plan
Primary text (Meta body)If your months swing between overbooked and empty, that’s a pipeline problem — not a luck problem. Let’s build something predictable.
light
Headline (in-frame)Your associates have open hours. Let’s fill them.
Subhead (in-frame)Demand that keeps the whole practice booked.
CTA chipShow me how
Primary text (Meta body)Empty hours on your associates’ calendars are revenue walking out the door. We keep the whole practice booked.
dark
Headline (in-frame)You trained to do the work — not to chase clients.
Subhead (in-frame)We run the growth so you can run the room.
CTA chipLearn more
Primary text (Meta body)You trained for the clinical work, not the marketing grind. We run the growth so you can run the room.
LANE B · RECAST
Healthcare · Dental — RECAST
mk | aymi | hc | dental
ObjectiveOUTCOME_LEADS · CBO
OptimizationOffsite conversions → LEAD
AudienceUS · practice-owner signals · Advantage+
PlacementsAdvantage+ placements
Destinationaymi.agency/lp/dental
Budget (rec)Relaunch after submit-test
CTA buttonLearn More
RECAST — old patient-bait hooks (veneers-near-me etc.) killed. Owner-pain only · no smiles/teeth/faces.
light
Headline (in-frame)Your priciest mistake is an empty chair.
Subhead (in-frame)Fill the schedule with the cases you actually want.
CTA chipSee how
Primary text (Meta body)An empty chair is your most expensive overhead. We fill the schedule with the high-value cases you actually want.
dark
Headline (in-frame)Stop handing your schedule to the DSO down the street.
Subhead (in-frame)Own the new-patient flow in your town.
CTA chipLearn more
Primary text (Meta body)The DSO down the street is buying up your new-patient flow. Own it instead — here’s how independents win.
light
Headline (in-frame)The no-show hole you can’t fill with referrals.
Subhead (in-frame)Predictable new patients, every week.
CTA chipShow me
Primary text (Meta body)Referrals alone can’t cover the no-show gap. We build a predictable stream of new patients, every week.
dark
Headline (in-frame)You do dentistry. We’ll do the demand.
Subhead (in-frame)High-value cases, not coupon clicks.
CTA chipLearn more
Primary text (Meta body)You handle the dentistry. We’ll handle the demand — high-value cases, not coupon clicks.
LANE B · RECAST
Healthcare · Chiropractic — RECAST
mk | aymi | hc | chiropractic
ObjectiveOUTCOME_LEADS · CBO
OptimizationOffsite conversions → LEAD
AudienceUS · practice-owner signals · Advantage+
PlacementsAdvantage+ placements
Destinationaymi.agency/lp/chiropractic
Budget (rec)Relaunch after submit-test
CTA buttonLearn More
RECAST — patient-skewed hooks killed. Owner-pain only · claim-free · no faces.
light
Headline (in-frame)Your table shouldn’t sit empty.
Subhead (in-frame)Keep the schedule full without discount packages.
CTA chipSee how
Primary text (Meta body)An empty table is lost revenue you can’t get back. We keep the schedule full without discount packages.
dark
Headline (in-frame)Stop handing your schedule to the franchise on your block.
Subhead (in-frame)Compete with the chains, and win.
CTA chipLearn more
Primary text (Meta body)The franchise on your block is competing for your patients. We help independent practices win the local market.
light
Headline (in-frame)Stop renting patients from insurance.
Subhead (in-frame)Build a practice that owns its own demand.
CTA chipShow me
Primary text (Meta body)Stop renting patients from insurance carriers. Build a practice that owns its own demand.
dark
Headline (in-frame)You adjust patients. We’ll adjust your pipeline.
Subhead (in-frame)Steady new-patient flow, no insurance games.
CTA chipLearn more
Primary text (Meta body)You adjust patients — we’ll adjust your pipeline. Steady new-patient flow, no insurance games.
LANE B
Healthcare · Med-spa
mk | aymi | hc | med-spa
ObjectiveOUTCOME_LEADS · CBO
OptimizationOffsite conversions → LEAD
AudienceUS · Advantage+
PlacementsAdvantage+ placements
Destinationaymi.agency/lp/med-spa
Budget (rec)Hold $20/day · refresh creative
CTA buttonLearn More
Claim-free · no faces. SCALE the live winner medspa_own-zip-code ($56 CPL — ALREADY LIVE, not re-rendered). RETIRE botox-is-a-fling ($273 spent, 0 leads). 3 new frames below.
light
Headline (in-frame)Discount-seekers don’t rebook.
Subhead (in-frame)Attract patients who stay, not ones chasing a coupon.
CTA chipSee how
Primary text (Meta body)Coupon clients don’t come back. We bring in patients who rebook — and stay. See how.
dark
Headline (in-frame)Stop being your own marketing department.
Subhead (in-frame)Run the treatments. We’ll run the calendar.
CTA chipShow me
Primary text (Meta body)You didn’t open a med-spa to become its marketing department. Run the treatments; we’ll run the calendar.
light
Headline (in-frame)Your best patients aren’t on a deal site.
Subhead (in-frame)Reach the ones who book for results.
CTA chipLearn more
Primary text (Meta body)Your best patients aren’t hunting deal sites. We reach the ones who book for results, not discounts.
LANE B
Healthcare · Dermatology
mk | aymi | hc | dermatology
ObjectiveOUTCOME_LEADS · CBO
OptimizationOffsite conversions → LEAD
AudienceUS · Advantage+
PlacementsAdvantage+ placements
Destinationaymi.agency/lp/dermatology
Budget (rec)Hold $20/day · refresh creative
CTA buttonLearn More
Claim-free · no faces/white-coats. KEEP the live winner derm_grow-cosmetic ($75 CPL — ALREADY LIVE, not re-rendered). 2 expansion frames below; both avoid the white-coat wedge to prevent overlap.
dark
Headline (in-frame)Your waitlist is medical. Your growth is cosmetic.
Subhead (in-frame)Build the aesthetic side that funds the practice.
CTA chipLearn more
Primary text (Meta body)Your medical side has a waitlist; your cosmetic side has the upside. We build the aesthetic revenue that funds the practice.
light
Headline (in-frame)The cosmetic patients are searching. Are they finding you?
Subhead (in-frame)Own the aesthetic demand in your market.
CTA chipShow me how
Primary text (Meta body)The cosmetic patients in your market are searching right now. Make sure they find you, not the practice across town.
LANE B · RECAST
Healthcare · Plastic Surgery — RECAST/tighten
mk | aymi | hc | plastic-surgery
ObjectiveOUTCOME_LEADS · CBO
OptimizationOffsite conversions → LEAD
AudienceUS · practice-owner signals · Advantage+
PlacementsAdvantage+ placements
Destinationaymi.agency/lp/plastic-surgery
Budget (rec)Relaunch after recast
CTA buttonLearn More
Claim-free · no faces/bodies. Owner-facing, matched to the lander promise.
light
Headline (in-frame)Consults that don’t book surgery are expensive coffee chats.
Subhead (in-frame)Fill the calendar with consults that convert.
CTA chipSee how
Primary text (Meta body)A consult that doesn’t book is an expensive coffee chat. We fill your calendar with consults that convert.
dark
Headline (in-frame)Your reputation is national. Your pipeline shouldn’t be local luck.
Subhead (in-frame)A consult engine worthy of the practice.
CTA chipLearn more
Primary text (Meta body)Your reputation travels; your pipeline shouldn’t depend on local luck. Build a consult engine worthy of the practice.
light
Headline (in-frame)Stop competing on price for the procedures you’re best at.
Subhead (in-frame)Attract patients who choose you for the result.
CTA chipShow me
Primary text (Meta body)Stop competing on price for the procedures you’re known for. Attract patients who choose you for the result.
LANE B · NEW
Healthcare · Aesthetics — NEW
mk | aymi | hc | aesthetics
ObjectiveOUTCOME_LEADS · CBO
OptimizationOffsite conversions → LEAD
AudienceUS · Advantage+
PlacementsAdvantage+ placements
Destinationaymi.agency/lp/aesthetics
Budget (rec)Hold $20/day
CTA buttonLearn More
Claim-free · no faces. New small set.
dark
Headline (in-frame)Be the practice patients drive past three others to reach.
Subhead (in-frame)Own the aesthetic demand in your market.
CTA chipLearn more
Primary text (Meta body)Be the practice patients drive past three others to reach. Own the aesthetic demand in your market.
light
Headline (in-frame)Injectables are everywhere now. Be the one they trust.
Subhead (in-frame)Build authority, not just appointments.
CTA chipSee how
Primary text (Meta body)Injectables are everywhere now. Authority is what makes them choose you. Build trust, not just appointments.